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How to Retain your New Virtual Assistant clients

What’s Romance Got to Do with Retaining Your New Virtual Assistant Clients?

It’s a classic love story – Boy meets girl.  Boy likes girl. Boy pursues girl.  Boy courts girl – dating is so exciting, they have a whirlwind romance – flowers, dinners, day trips, picnics.  Love blossoms and so does the relationship. Then marriage and the honeymoon – and it all stops! 🙂

It shouldn’t of course but sometimes with the pressures of life couples do stop “courting”.  No, this is not a relationship counselling session but it has a lot to do with the sales cycle.

You see the excitement of pursue and “courting” a new client is fun.  As you develop that connection and start working for them, and you are able to help them, a mutual feel good connection happens.  After some time though, when the honeymoon is over – the shine can start to wear off – and the relationship starts to go cold.

Over the past few weeks we’ve talked a lot about how to bring in new clients to your Virtual Assistant business.  Bringing in new clients is one thing.  But once they are in the door how can you retain them?  How can you “keep the love alive”? How can you score those lucrative, long-term paying clients? Here are some tips that you can use in your Virtual Assistant Business plan to implement in your own business. Continue reading